MSNBC embarassment: Network pulls in avg of 55,000 viewers
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  MSNBC embarassment: Network pulls in avg of 55,000 viewers
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Author Topic: MSNBC embarassment: Network pulls in avg of 55,000 viewers  (Read 4477 times)
Small Business Owner of Any Repute
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« on: February 20, 2015, 01:48:53 AM »
« edited: February 20, 2015, 01:52:37 AM by Former Moderate »

Times are not good over at MSNBC. The network is experiencing record low ratings. It's getting crushed by CNBC, which is literally just re-airing Shark Tank episodes. There are YouTube channels about nothing that get 50 times as many viewers as MSNBC does right now.

Farrow and Reid got the axe to focus more on news. Farrow was unwatchable and is not fit for being on camera. How no one running the network saw that, I'll never know. Unfortunately, they're keeping him around to do specials and other stuff.

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http://www.politico.com/blogs/media/2015/02/msnbc-cancels-ronan-farrow-reid-report-202819.html?ml=po
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Cory
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« Reply #1 on: February 20, 2015, 01:55:13 AM »

But I like the Reid Report. It's one of the better news shows on television.

Ugh.
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cinyc
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« Reply #2 on: February 20, 2015, 01:58:14 AM »

To be fair, MSNBC is averaging 55,000 DEMO viewers 25-54, not 55,000 total viewers.  All cable news channels skew old.  It probably has at least double that number in actual total viewers, when the olds are factored in.

Still, those are embarrassing ratings for an embarrassingly awful cable news network.
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Small Business Owner of Any Repute
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« Reply #3 on: February 20, 2015, 02:03:02 AM »

For comparison, total day viewership in the 25-54 demo for the week of Feb 18, 2015:

Fox News: 274,000
CNN: 140,000
MSNBC: 67,000

In the age 35-64 demo:

Fox News: 502,000
CNN: 204,000
MSNBC: 135,000

Rachel Maddow is MSNBC's best property, pulling in 129,000 younger viewers and 342,000 older ones. The episode of Shark Tank that airs opposite her gets 365,000 + 407,000.

Bill O'Reilly is still Fox News's leader, with 568,000 younger + 1,006,000 older. (The Kelly File does real good too, apparently.) CNN's strongest is Anderson Cooper (250,000 + 328,000).
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Small Business Owner of Any Repute
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« Reply #4 on: February 20, 2015, 02:04:42 AM »

Just to note that despite my use of the plus sign there, those numbers are not additive.
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True Federalist (진정한 연방 주의자)
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« Reply #5 on: February 20, 2015, 07:20:26 AM »

But I like the Reid Report. It's one of the better news shows on television.

Ugh.

That you like it may do much to explain its low numbers.
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RR1997
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« Reply #6 on: February 20, 2015, 07:37:26 AM »

Not surprising at all. Here's my theory for this. Most liberals are young. Young people are less likely to use TV, thus they use online sources for their news. This is not good for liberal MSNBC. While most conservative voters still use TV, which is good for conservative Fox News.
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Gass3268
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« Reply #7 on: February 20, 2015, 08:00:12 AM »

Not surprising at all. Here's my theory for this. Most liberals are young. Young people are less likely to use TV, thus they use online sources for their news. This is not good for liberal MSNBC. While most conservative voters still use TV, which is good for conservative Fox News.

I agree with this, which is why MSNBC dominated the 2012 election coverage, but did very poorly for the 2014 midterms.
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Brittain33
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« Reply #8 on: February 20, 2015, 09:24:15 AM »

I guess the novelty of seeing Frank Sinatra's face reincarnated with a young Mia Farrow's hair wears off quickly.
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Beet
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« Reply #9 on: February 20, 2015, 09:29:13 AM »

I haven't watched TV regularly since 1999.
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Filuwaúrdjan
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« Reply #10 on: February 20, 2015, 12:28:21 PM »

I haven't watched TV regularly since 1999.

Do you want a medal?
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Beet
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« Reply #11 on: February 20, 2015, 12:31:15 PM »


I deserve one for being superior, no?
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Filuwaúrdjan
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« Reply #12 on: February 20, 2015, 12:32:05 PM »

That did seem to be what you were getting at.
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Beet
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« Reply #13 on: February 20, 2015, 12:39:15 PM »

I think my point was more that, just because we're not all watching MSNBC, it doesn't mean U.S. liberals have lost interest in politics.
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Bandit3 the Worker
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« Reply #14 on: February 20, 2015, 01:07:28 PM »

They need to become a liberal network much as Fox News is a conservative network.
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hopper
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« Reply #15 on: February 20, 2015, 02:02:52 PM »

They need to become a liberal network much as Fox News is a conservative network.
Um MSNBC is a liberal network. MSNBC did best from a ratings standpoint when Bush W. was unpopular for most of his second term and for most of Obama's first term as President.
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Kushahontas
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« Reply #16 on: February 20, 2015, 02:09:52 PM »

Well duh, MSNBC is one of the most boring cable news channels in existence. They've really gone downhill in the past few years.
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Atlas Has Shrugged
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« Reply #17 on: February 20, 2015, 02:35:37 PM »
« Edited: February 20, 2015, 06:32:21 PM by True Federalist »

Who will Fitzy fantasize about now that Ronan Farrow is gone? Sad
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SWE
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« Reply #18 on: February 20, 2015, 02:37:27 PM »

Who's Ronan Farrow?
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Atlas Has Shrugged
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« Reply #19 on: February 20, 2015, 02:49:32 PM »

Woody Allen's son who talks for an hour about the latest "progressive" social cause, like gay rights in Mozambique or children in Guyana being forced to say their own pledge of allegiance.

Who is going to replace Maddow at 9:00 PM?
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Bandit3 the Worker
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« Reply #20 on: February 20, 2015, 02:57:40 PM »

They need to become a liberal network much as Fox News is a conservative network.
Um MSNBC is a liberal network.

Then why do they still have 'Morning Joe'?
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Small Business Owner of Any Repute
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« Reply #21 on: February 20, 2015, 04:05:48 PM »


Ronan Farrow is a "Twitter celeb." MSNBC assumed that giving him a show would bring Millennial viewers to the network.
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IceSpear
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« Reply #22 on: February 20, 2015, 04:06:12 PM »

I rarely watch MSNBC, and when I do, it's only Maddow. I'll never forgive some of them (particularly Olbermann and Matthews) for their grotesque treatment of Hillary in 07/08.
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TNF
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« Reply #23 on: February 20, 2015, 04:08:13 PM »

MSNBC was great in 07-08, but that's probably because it wasn't yet an appendage of the Democratic Party machine.
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King
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« Reply #24 on: February 20, 2015, 04:08:30 PM »
« Edited: February 20, 2015, 04:11:17 PM by Monarch »


Ronan Farrow is a "Twitter celeb." MSNBC assumed that giving him a show would bring Millennial viewers to the network.

They should have just kept The Young Turks guy. Ronan is an empty suit, and not a very big suit at that.

Really, it's time for cable news to die. It's only working on FOX because they have so many olds to watch their "news," but even olds are starting to go onto TheBlaze for their "news."
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