What color is this dress?

[SUSAN CRUSHBONE]

blue and what is supposed to be black but isn't dyed quite strongly enough

[SUSAN CRUSHBONE]

[snip]

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How can anyone think the dress on the right would look like the one in the middle under a shadow? Blue and black would get lighter in the shade? There may be a blue and black dress for sale and pictures of that but OP's image is clearly white and gold.

The whole thing is probably a marketing campaign.

it's not in the shade, though. look at the one below/to the left of it.

[SUSAN CRUSHBONE]

^Ouch. Devastating blow to team gold/white. We get Kanye West. Team gold/white gets a bunch of people that aren't Kanye West.

You also get Justin Bieber though, so we're even.

says the side with kim kardashian on it

[SUSAN CRUSHBONE]

^Ouch. Devastating blow to team gold/white. We get Kanye West. Team gold/white gets a bunch of people that aren't Kanye West.

You also get Justin Bieber though, so we're even.

says the side with kim kardashian on it

says the side with Jaden Smith on it

How Can The Dress Be Real If Colors Aren't Real