He wants to win. Him winning the nomination is not too far out of the realm of possibility and I don't know why you guys are in such denial of that. Ted Cruz is smart, he talks the talk of conservatives and can speak to those that don't agree with him without sounding stupid or scary (if he wants to). He has the Tea Party constituency locked up and is aiming to take over the Religious Right too. If he gets those two combined then he can match the size of the Establishment. He can compete.
He has neither of these constituencies locked up, unless both these groups combined makes up like 5% of the GOP primary electorate.
