UK Liberal Democrat leadership election, 2015

[Zanas]

Farron is in, with Mulholland as campaign manager.  There's talk of "rebranding", but not of actually changing the name (probably because, as discussed above, the obvious change isn't possible):
http://www.theguardian.com/politics/2015/may/14/tim-farron-to-stand-as-leader-of-the-liberal-democrats

As evidenced by the current fate of the FDP in Germany, centre capital-L Liberal parties tend to survive, even without renaming. A new logo, ad-like posters, a pair of legs, and you're back on track !