With so many Republicans running, Republican-leaning political talent has to be running pretty thin. This is a big get for Kasich's PAC (not, as your headline suggests, his actual campaign - the PAC hired Davis). Having Fred Davis in charge of media strategy is better than having a neophyte or real nobody. It's also a good sign that he's actually running.
Fixed the title. And "Fred Davis is better than nothing" is surely a ringing endorsement
.
It's a sign he's running, but that was never really in doubt at this point.