Within days, these owners will be millionaires just like sh**tty pizzeria from Indiana. I wish I owned a business and could scam right-wingers out of their money like this too.
The pizzeria got support because it closed down for a while after they were threatened with violence for responding to a hypothetical question asked by a reporter about catering a gay wedding. They did not go out of their way to antagonize or make gays excluded. That was not like this.
It's exactly like this. Some two-bit pizzeria realized all they had to do to become millionaires was say they don't like gays, and lo and behold, the money rolls in. It was obvious from the beginning that whatever local backlash they received would be more than made up for by the gullible Right.
We'll see if this hardware shop goes the same way, but I have no doubt the owner is trying for that.