It's a very classic thing for Bloc and its provincial counterpart to fall back upon certain dog-whistles. To a certain segment for the Quebec nationalist base, Quebec should be for the Québécois alone.
According to a
Leger poll for the Canadian government, 93% of Quebec residents (and 82% of Canadians generally) supported "a requirement that people show their face during Canadian citizenship ceremonies". With that level of support, why wouldn't the Bloc want to ban the niqab at citizenship ceremonies, especially when their main rivals (NDP and Liberals) have taken a position outside of the Quebec mainstream on the issue? They're trying to win elections.