Bush still has the backing of the party establishment and tons and tons of money to throw around.
Improving his debate skills couldn't hurt.
Bush doesn't have the backing of the establishment. If you look at who in the party has endorsed who, you'll see that barely anybody in elected office has endorsed a candidate. They're certainly not falling over themselves to get behind Bush (or anybody else). Instead the establishment is taking its time, waiting to see who among the significant number of establishment friendly candidates does well.
In 2012, Romney was the only candidate with a shot at establishment support (except for a brief moment when it looked like Perry could challenge him). Today we have Bush, Walker, Rubio, Kasich, and Christie all vying for the ideological space that Romney alone (okay yeah, and Huntsman) took up in 2012.