Schadenfreude knows what women
really want.
The point is that people be free to break these norms when it suits them, and that the expectation/pressure to fulfill them in the traditional ways
only be eliminated. The blurring of gender identity and gender roles isn't something everyone must do as much as it something everyone must accommodate. The emphasis is placed on relaxing expectations and allowing people to be who they are with the hope that this will benefit individuals and society. What women and men are like and what they want and what being a man or woman
means to themselves or society, on average, probably won't shift. And that's really quite okay - the point is, in one way, to relax the rigid social structures because their foundations are objectively artificial and potentially harmful to those of us who don't quite fit. I would hope that this isn't an extreme point of view.
In any case "But all the women I know want X" is a silly way to form an opinion.
There is a lot of terrifying garbage that has seeped out of the fringes of third wave feminist thought and that's all that people notice. I am not sympathetic to a lot of it but I'd still rather live in a world where these ideas were being debated than in one where they weren't.