Cruz hasn't even been advertising on TV in New Hampshire until today and doesn't have the ground game there that he had in Iowa. He's not winning New Hampshire.
And yet even without both of those things, he is in a competitive third place and could benefit from a Trump collapse.
I'm not saying it's likely; I just wondered if there was any plausible scenario where it could happen.
Like I said, Cruz would need a Trump collapse with most Trump voters flocking to him, followed by Bush, Kasich and Cruz taking support from Rubio. That's not very likely to happen.