It's pretty clear with hindsight that if not for his flop in the debate against Christie, he would've pulled off "3-2-1" and gone on to fairly comfortably win the nomination. People are forgetting how strong the campaign was prior to Super Tuesday -- after Iowa, Rubio was taking votes directly from Trump and holding Trump under 30 in national polling, and after his defeat in New Hampshire he still recovered enough to come in second and within single-digits in South Carolina. It's quite clear that if not for Christie, only Trump, Rubio, and Cruz (in that order) would've crossed the delegate threshold in New Hampshire, Bush and Kasich would both have left, Cruz would've seemed weaker due to the presence of a clearly stronger alternative, and Rubio would've had a decent shot at >40 in SC.
I'd go so far as to say that when this primary season started, the only two candidates who were capable of winning the nomination outright, at a non-contested convention, were Rubio and Trump. So I would say the amount of attention he received was totally deserved.
So you're saying that if nobody had noticed that he's an empty suit, he would have won?