I'd advice Diane James to begin rebranding UKIP as a libertarianish-right populist party.
No. The UK is not America. There's a reason almost all Western European radical right-wing parties (except for the ones in wealthy Norway and Switzerland) have dropped the "all right-wing, all the time" brand and adjusted their economic policies to attract large groups of voters wholly uninterested in right-wing or libertarian economic politics, while not completely alienating the ones who are. This would be useful in the UK in particular. If UKIP wants to be (remain? doubtful if they ever were) successful, it needs to focus on multiculturalism issues and adopt economic "policies" similar to their Western European counterparts, which is to say a populist, "centrist", heterogeneous economic agenda. There is nothing to win in "out-right-winging" the Conservatives on the economy. Voters interested in something like that are generally not going to vote for UKIP anyway.
