How expensive are TV ads in Utah, and what percentage of the population do they reach?
I would imagine radio ads might be more effective in many remote and rural parts of the state, as well as extremely inexpensive.... same might go for Alaska if one wanted to dip the toes in the water.
All of Utah is in the Salt Lake City TV market, making it one of the more efficient states to advertise in. The Salt Lake TV market bleeds a little into neighboring states, but not much, making it cost-effective since you're not paying to reach many out-of-staters unlike, say Philadelphia or Boston for New Hampshire.
Alaska is in 3 TV markets - though Fairbanks and especially Juneau are very small.
Plus, Utah is more or less surrounded by competitive or quasi-competitive states (well maybe not ID/WY), meaning that not all of the money would be wasted on frickin'
UTAH 
