The KKK had endorsed William Gibbs McAdoo for the Democratic nomination, but he disavowed this endorsement, enabling him to be more broadly acceptable. Still the Klan backed him, allowing observers to remark McAdoo can "have his Klanbake and eat it too." The dry McAdoo is paired on the ticket with wet Gov. George S. Silzer of New Jersey. The divide on prohibition is real and uneasy, but the ticket is united in support for a progressive agenda of economic regulations and opposition to the protective tariff. Yet the progressives of the Upper Midwest and Northern Prairies (along with some urban ethnics) remain much more trusting of their own Robert LaFolette and Burton Wheeler.
Henry Ford's campaign under the title of "The New American Party" sees him complaining about bolsheviks and bankers, and envisioning greater cooperation between industry and government for the benefit of workers. Oil developer and lawyer William F. Buckley agrees to be his running mate, but they make few public appearances. Their support is greatest in the rural Midwest, but they fail to be truly competitive on any statewide basis (though they come in a distant 2nd place in Michigan).
Against this divided field, President Coolidge is approved of by enough Americans to win handily.
Calvin Coolidge/Charles Dawes 48.3% 343Wm Gibbs McAdoo/George S. Silzer 30.2% 170Robert LaFolette/Burton Wheeler 13.3% 18Henry Ford/Wm F Buckley 7.8%