This might be a dumb question, but what does a trend tell you that a swing does not?
Trends try to "normalize" the swings by taking into account the national performance of the two candidates. If for example Obama beats McCain by 7 points, obviously a lot of states will swing Democratic, but was that swing because the candidate was very strong or because the state is generally more Democratic than before? Trends in other words "clean up" the data by removing the strengh or weakness of the candidate from the equation (to some extent because some candidates are very strong or very weak in certain states only, not nationally and that skews the data, see Trump's performance in Utah). But overall trends give us a better picture than swings. I hope that helps!