Thanks for the response! I suppose an abstention from fielding a presidential challenge (and focusing efforts instead on Congressional/state races) would probably only serve to potentially benefit third parties with no chance at all of taking the presidency.
What kind of success do you think someone like Mark Cuban would have at a presidential run? (Percentage/any EVs?)
I'd tend to think his ceiling would be somewhere around Perot 1992, a pretty good showing nationwide but not good enough to win any state. I'd say he could get at least 3-4% at worst.