What about the Mormon vote?

[Mr. Smith]

While immigration and family values are by far the biggest dealbreakers [but obviously not enough against he she-who-stood-by-Bill], anti-globalisation should not be overlooked.

Indeed, it is folly to underestimate the impact of big business [whether it be Romney's Bain Capital or the Marriott hotels] has on the culture [the Utah culture anyway]. And we all know what big business generally thinks of globalization.

And with missionaries doing their thing and coming back to generally become businesspeople, it cannot be stressed how badly isolationism is gonna sell. Hard to stay provinically-minded when you've traveled long and far for 2 years after all.