Not sure how to feel about this. Putin is an awful, meddling fascist, but punishing the Russian people for it is a poor show.
I understand what you are saying, but when you (the USA and other European nations) already have dozens of sanctions directly aimed at Russian government officials for ills they have conducted, it's time to step-up the game.
Sometimes nation-wide sanctions will get the attention of the citizens of the effected country, and they in turn will demand changes of their government officials. I believe this was very effective in Iran, when the world placed many sanctions on that country. The people there stood-up and wanted better (economic) relations with the world. It usually takes many years for such sanctions to "take," but the longer you delay, the longer any positive outcome will be seen.
