This. Why? The only people who know who Bullock is are:
1. Montanans
2. Political nerds like us
Probably Atlas just descending back into the playbook of identity politics of "white male from red state who likes guns will help us win back the Trump voters."
I don't see how he could get the nomination with those other candidates in the race, particularly based upon how poorly he'd probably do in the South with African American voters. Montana has one of the lowest percentage of black citizens, so I'm just not sure if he would be able to connect as well with them as opposed to some of the other candidates in the race.