As I believe I have posted before (??) , Bush is really starting to especially feel a hit among married women in his popularity. This is a group he just has to hold Kerry to at least a tie on or he is in real difficulty.
I have swung Pennsylvania, Ohio, and Wisconsin back over to Kerry based on this errosion among women.
The Bush folks have picked up on this breakdown among married women and I expect you will see Bush launch a "jobs/kids/soft & fuzzy" offensive quite soon.
You'll notice the new Kerry ads have quotes from his daughter and wife. Hmmmm...