Vorlon,
It's an absolute shame what has happened to Zogby. I know you'll disagree, but I feel his decline as a pollster is directly related to his knew-found interest in partisan politics. When this guy started out, he was interested in building his rep and changing, to some extent, the way polling is done. But since 9/11, he has essentially become a covert agent of the Democratic Party.
I agree his polls have gone to hell, I do not think it is "partisan" in root however.
The thread I started entitled "Has the Zogby house of cards come tumbling down" I think amplifies that point.
I guess to me the issue is not bias. I'll take a partisan but competent firm before I take in impartial combination of idiots...
Look at Florida:
POS (hyper-partisan GOP firm) => Bush + 4.9%
Snell Lake Perry (hyper-partisan Dem Firm) => Bush +4
Despite their clearly partisan nature - they agree on reality
The
really good firms are often partisan but they also have intelectual honesty and believe that the best way to serve their political masters is to give them accurate information, regardless of what the information is.
Zogby's problem IMHO, is he is just too cheap.
It takes money to do a poll right, and there are only so many corners you can cut before it utterly blows up.
Zogby's methodology has been held together for years with bubblegum, duct tape, and chicken wire, but he has just kept adding weighting factor, after weighting factor, after weighting factor...
The amont of "voodoo" has finially overwhelmed the science is my opinion.
But regardless of the reason, yes I agree it is sad