RNC's attempt at Symbolism ad vs. Obama's *two minute* ad

[Lunar]

Obama:
http://link.brightcove.com/services/link/bcpid1185304443/bctid1877515604

RNC:
http://www.youtube.com/watch?v=A46f0Hav3sM&eurl



/Lunar gives it to the RNC

[cinyc]

Obama's ad is too long.  The RNC's ad is too abstract.

Neither.

[Nutmeg]

Obama's ad is too long.  The RNC's ad is too abstract.

Neither.

Agreed.

Oh, and Captain Ahab '08.

[Likely Voter]

I think this GOP ad is more akin to Obama's

http://www.youtube.com/watch?v=FJY1O2MKEOA

It is a two minute ad with Fred Thompson looking presidential laying out the case for McCain. Doesn't mention Obama by name.

[Tetro Kornbluth]

If you turn the sound off from the "storm" ad you'd almost think it was a sequel to Mike Gravel's Classic/Genius "Rock" ad.

[Likely Voter]

what exactly is the message of the storm ad?

'you think we screwed things up, sure, but wait to you see how bad the kid will make it'

[humder]

 People care more about policy that symbolism, so Obama's.

[Lunar]

People care more about policy that symbolism,

I'm not sure if that's true.

If you look at the most successful ads in American politics, they've been symbolic ones.

[Politico]

I think this GOP ad is more akin to Obama's

http://www.youtube.com/watch?v=FJY1O2MKEOA

It is a two minute ad with Fred Thompson looking presidential laying out the case for McCain. Doesn't mention Obama by name.

Reminds me of the old EG Marshall ad for HHH.

[Alcon]

"Storm" - Too stale and downbeat.  The analogy doesn't flow very well, and it doesn't really arouse emotions to action.  It's respectable and on-message, but that's it.  C-

"Plan" - This is a closer ad.  Nasty little (obvious) secret:  Voters buy attacks, but they generally like to convince themselves (esp. swingers) that theirs is a positive vote.  As a closer ad, it's fine, it's standard.  It's essentially the closing line in a debate.  Not his best, not his worst, totally utilitarian, but suffers from being a little un-memorable.  Only reason this isn't a C or below is because I think this is the right advertisement strategy, at least in part.  C+

[Lunar]

"Storm" - Too stale and downbeat.  The analogy doesn't flow very well, and it doesn't really arouse emotions to action.  It's respectable and on-message, but that's it.  C-

"Plan" - This is a closer ad.  Nasty little (obvious) secret:  Voters buy attacks, but they generally like to convince themselves (esp. swingers) that theirs is a positive vote.  As a closer ad, it's fine, it's standard.  It's essentially the closing line in a debate.  Not his best, not his worst, totally utilitarian, but suffers from being a little un-memorable.  Only reason this isn't a C or below is because I think this is the right advertisement strategy, at least in part.  C+

One point you are missing - one of Obama's constant criticisms is him "not having a plan" -- whatever that means.  Releasing long, boring, policy-oriented ads could help him convince the electorate that he is more substantive than rhetorical.

That's the #1 value of the ad in my humble opinyon.

[JohnCA246]

The storm ad is desperately trying to copy the wolves ad of 2004.

[Alcon]

"Storm" - Too stale and downbeat.  The analogy doesn't flow very well, and it doesn't really arouse emotions to action.  It's respectable and on-message, but that's it.  C-

"Plan" - This is a closer ad.  Nasty little (obvious) secret:  Voters buy attacks, but they generally like to convince themselves (esp. swingers) that theirs is a positive vote.  As a closer ad, it's fine, it's standard.  It's essentially the closing line in a debate.  Not his best, not his worst, totally utilitarian, but suffers from being a little un-memorable.  Only reason this isn't a C or below is because I think this is the right advertisement strategy, at least in part.  C+

One point you are missing - one of Obama's constant criticisms is him "not having a plan" -- whatever that means.  Releasing long, boring, policy-oriented ads could help him convince the electorate that he is more substantive than rhetorical.

That's the #1 value of the ad in my humble opinyon.

I wasn't meaning to miss that.  In this case, his "closer" is "I have substance, I'm calm," and that's the positive meaning for voting for him I was implying.

[Politico]

"Storm" - Too stale and downbeat.  The analogy doesn't flow very well, and it doesn't really arouse emotions to action.  It's respectable and on-message, but that's it.  C-

"Plan" - This is a closer ad.  Nasty little (obvious) secret:  Voters buy attacks, but they generally like to convince themselves (esp. swingers) that theirs is a positive vote.  As a closer ad, it's fine, it's standard.  It's essentially the closing line in a debate.  Not his best, not his worst, totally utilitarian, but suffers from being a little un-memorable.  Only reason this isn't a C or below is because I think this is the right advertisement strategy, at least in part.  C+

One point you are missing - one of Obama's constant criticisms is him "not having a plan" -- whatever that means.  Releasing long, boring, policy-oriented ads could help him convince the electorate that he is more substantive than rhetorical.

That's the #1 value of the ad in my humble opinyon.

Very well put.