I think Burr will pull through, but we should certainly make this seat a target. Nobody though Liddy Dole could lose, either.
Liddy Dole was already known as a lazy senator. Burr isn't, but Cooper is more popular than Hagan was by a long shot.
How could not be lazy and still be unknown by a third of his constituents after six years?
There are a few explanations. You can be hard-working and not be a camera hog. Institutional leaders and communities may know you, but not disconnected people. Secondly, North Carolina is a huge state. Hard to meet everyone and appear in every media market. Third, there are a lot of people moving in, so they don't know their representatives. +1 million since 2000. Fourth, Liddy Dole was necessarily more glamorous than him. Fifth, when he was elected, it was pretty much as a faceless Bush clone in the first place, so he wasn't going to have left an impression.