Roger Penske buys Saturn from GM

[King]

http://www.cbsnews.com/stories/2009/06/05/business/main5065203.shtml?tag=main_home_storiesBySection

GM Sells Saturn To Ex-Race Car Driver
Tentative Deal Reached With Roger Penske To Take Over Brand

(AP)  General Motors Corp. has a tentative deal to sell its Saturn brand to former race car driver and dealership group owner Roger Penske, both companies said Friday.

Penske has signed a memorandum of understanding that would give his dealership chain, Penske Automotive Group, Saturn's 350 dealerships, the companies said. Penske said that he expects to offer all the dealers new franchise agreements and will retain all 13,000 Saturn employees for the immediate term.

“I would expect that the model that we're putting together, the distribution model, will be profitable day one,” Penske said in an interview with The Associated Press. “We'll have less costs. We'll not be in the manufacturing side.”

Neither Penske nor GM would say how much Penske is paying for the brand. Penske said he expects the deal to close in the third quarter.

Penske Automotive Group also distributes Daimler AG's Smart subcompacts in the U.S., but Smart has its own dealership network and Saturn dealers will continue to exclusively distribute Saturn vehicles, Penske said.

Initially, GM will continue to produce on a contract basis the Saturn Aura sedan as well as the Vue and Outlook SUVs, the companies said. But Penske said he is in talks with manufacturers around the world about building Saturn cars in the future.

“We will be selling as many GM cars - a many GM-produced cars - under the Saturn brand as possible,” Penske told reporters in a conference call Friday.

GM had announced plans earlier this year to sell the Saturn brand. The car maker launched Saturn in 1990 with the tagline “a different kind of car company.” GM's hope was that Saturn would attract younger buyers with smaller, hipper cars to better compete with Japanese imports. It built a new plant in Spring Hill, Tenn., devoted to Saturn production.

The factory had more flexible work rules than traditional GM plants for the employees who built the cars.

Despite a cult-like following that drew thousands to annual reunions in Spring Hill, the brand never made money for GM. The factory stopped making Saturns in 2007 and currently builds only the Chevrolet Traverse.

As GM focused more on high-profit pickup trucks and sport utility vehicles, Saturn began to languish in the late 1990s. Then in 2006, car buyers began to find Saturn's new models more appealing. But after a good year in 2007, sales dropped 22 percent last year as the U.S. car market withered.

Today, Saturn production is scattered at plants across the U.S. The Aura is built at GM's factory at Kansas City, Kansas. The Outlook is built in Lansing, Mich., while the Vue is built in Ramos Arizpe, Mexico.

The Saturn Sky roadster is built in Wilmington, Del., but that plant is scheduled to close in July and the model will be discontinued. The Saturn Astra was imported from GM's plant in Antwerp, Belgium, and was discontinued last year.

Penske Automotive will take over the separate Saturn parts factory in Spring Hill, which will continue to make Saturn components.

Penske Automotive owns the second-largest U.S. automobile retail chain by sales and consistently scores high in customer satisfaction surveys. the company also has race teams in the IndyCar, NASCAR and Grand-Am series. Penske received wide acclaim for heading Detroit's successful effort to host the 2006 Super Bowl.

Carl F. Galeana, who owns two Saturn dealerships north of Detroit, said Friday he was thrilled that Penske would be the Saturn buyer.

“Roger Penske is an icon in the business world,” Galeana said. “I've worked with him personally. Nobody works harder than Roger Penske.”

Galeana said the fact that Penske is interested in Saturn means the brand has value.

“It allows Saturn to get back to its original roots, which is to be an independent car company,” he said.

GM, which filed for bankruptcy court protection on Monday, has said it plans to shed its Saturn, Hummer, Pontiac and Saab brands. Earlier this week, GM said it found a buyer for Hummer in China's Sichuan Tengzhong Heavy Industrial Machinery Co.

However, any such deal would require Chinese Commerce Ministry approval, and reports in state-run newspapers Friday said Sichuan Tengzhong had not yet obtained such an approval.

[JohnnyLongtorso]

Saturn's never going to be a hit. It's the closest you can get to a store-brand car. Their models are all so generic, except for the Sky, which is cool, but they're going to get rid of it, so oh well.

[King]

Saturn's never going to be a hit. It's the closest you can get to a store-brand car. Their models are all so generic, except for the Sky, which is cool, but they're going to get rid of it, so oh well.

A generic store brand car might work if it's cheap enough and produced in low volumes.

That was always GM's problem.  They overprojected how many cars they'd sell and then built 10 times that amount anyway.

[Associate Justice PiT]

     Probably not. They don't seem that impressive.

[Magic 8-Ball]

You have to make a successful car before you can be a successful brand.

[dead0man]

Has Roger Penkse ever failed?  I think Saturn has a good chance to work by itself.

[Nhoj]

Has Roger Penkse ever failed?  I think Saturn has a good chance to work by itself.

I almost think they'd be better off Saturn really is not a bad affordable car brand.

[opebo]

Of course - Penske's plan as I understand it is to just sell a small lineup of cars ordered from slave countries, at a low price.  He won't manufacture anything, just sell on consignment for, say, Tata or Proton.  I would say he can't lose except of course that american workers may not be able to afford even the sh**ttiest of little cars soon.

[True Federalist (진정한 연방 주의자)]

It would have a better chance of success if the Spring Hill plant were still producing Saturns so that it would make sense to include it in the deal.  That factory was rather iconic, and even tho the designs will be foreign I think Saturn would get better sales if the vehicles were assembled here in the United States.  I expect Saturn will be end up being the North American nameplate for one or more Chinese auto makers.