Question:
“if Montana’s gubernatorial election were being held today, for whom do you think you would vote?”

About this Poll
This report summarizes the results of a statewide random sample telephone survey of adult Montanans who said they were both registered and likely to vote. The poll was conducted September 27-30. Students enrolled in the course Political Science 342, Media, Public Opinion, Polling completed 477 interviews for this survey. The survey was completed using random digit dial methodology, which selects both the phone numbers and members of a household to interview. Land line and cell phone numbers were included in the sample. 43.3% of the sample was reached through cell phone. The poll was conducted using MSU Billings’ CATI (Computer Assisted Telephone Interviewing) software. Multiple attempts were made to reach selected households.

The survey results have a +/- 4.6% margin of error at a confidence level of 95% (95% of the time the results will fall within the +/- 4.6% margin of error). Factors such as question order and wording can affect survey results. Statistical tests were employed to determine whether statistically significant relationships (p=.05) existed between key variables.