About this Poll
This Saint Leo University statewide poll of 500 likely voters in Florida was fielded between October 16 and 19, 2014, using a blended sample reached by Interactive Voice Response and an online panel. The margin of error is +/- 4.5 percent with a 95 percent confidence level. 350 respondents (70 percent of sample) were reached on randomly dialed landline telephones using an automatic dialer, pre-recorded questions, and touch-tone telephone keypad responses. To ensure that a representative sample of younger voters, Hispanic voters, and cellphone-only voters was included, 150 respondents (30 percent of sample) aged 18-39 were reached using an online panel. The Saint Leo University Polling Institute conducts its surveys using cutting-edge online methodology, which is rapidly transforming the field of survey research. Sample is drawn from large online panels, which allow for random selections that reflect accurate cross sections of all demographic groups. Online methodology has the additional advantages of allowing participants to respond to the survey at a time, place, and speed that is convenient to them, which may result in more thoughtful answers. The Saint Leo University Polling Institute develops the questionnaires, administers the surveys, and conducts analysis of the results. Panel participants typically receive a token incentive usually deposited into an iTunes or Amazon account for their participation.