Question:
(ASKED OF 982 LIKELY VOTERS) In the upcoming November general election for Governor, the candidates are (NAMES AND PARTIES OF CANDIDATES IN RANDOM ORDER). If the election were being held today, for whom would you vote for Governor?

About this Poll
The findings in this report are based on a Field Poll completed June 5-22, 2014. The survey was conducted among a random sample of 2,013 California adults, of whom 1,382 reported being registered to vote and 982 are considered likely to vote in the November general election. Some of the questions in this report were based on a random subsample of the total registered voter sample.

To capture the diversity of the California adult population, the survey was administered in six languages and dialects – English, Spanish, Cantonese, Mandarin, Vietnamese and Korean, depending on the preference of the voter.

The sample was developed using dual frame random digit dial landline and cell phone listings covering the state of California. For this survey, a total of 1,402 interviews were conducted with respondents on their cell phone and 611 were conducted on a landline or other type of phone. The combined landline and cell phone sample was weighted to match demographic, geographic and voter registration estimates of the adult population in California. The weighting process also takes into account the higher probability of reaching respondents who receive calls on both a landline and cell phone.

Sampling error estimates applicable to the results of any probability-based survey depend on sample size and the percentage distributions being examined. The maximum sampling error for results from the overall registered voter sample is +/- 2.7 percentage points at the 95% confidence level, while findings based on the likely voter sample have a maximum sampling error of +/- 3.2 percentage points. In addition, the maximum sample error applicable to findings based on the random subsample of voters is +/- 3.8 percentage points.

The maximum sampling error estimates are based on survey findings in the middle of the sampling distribution (i.e., results at or near 50%). Percentages at either tail of the distributions (i.e., results closer to 10% or 90%) have somewhat smaller margins of error. There are other potential sources of error in surveys of public opinion besides sampling error. However, the overall design and execution of this survey sought to minimize these other possible errors.

The Field Poll was established in 1947 as The California Poll by Mervin Field, who is still an active advisor. The Poll has operated continuously since then as an independent, non-partisan survey of California public opinion. The Poll receives funding from media subscribers, from California foundations and independent not-for-profit organizations, and from the University of California and California State University systems, who receive the data files from each Field Poll survey shortly after its completion for teaching and secondary research purposes.