The female vote is easily swayed with the "Boyfriend Factor"
If a candidate can seem like a compassionate boyfriend, then females will swoon to vote for him, like Clinton, Reagan, GW Bush (over Gore and Kerry).
Obama had a lot of appeal, but now he seems like the bad boyfriend who steals your money, and leaves you poorer and jobless. He's like the absentee husband you want to divorce.
Romney can be viewed as a reliable father figure who knows how to provide for his family. Paul Ryan will appeal to women 40 and younger.
The liberals will underestimate the Romney-Ryan ticket at their own peril. Liberals can laugh now but they won't be laughing in November.