I think this is what people mean when they talk about "toxic masculinity." Who cares how jacked somebody is or isn't? It doesn't make their arguments weaker, their perseverance softer, or their passion less realized. Hogg and his colleagues have spent the past month getting up in front of a global audience, speaking powerfully and without mitigation, and weathering a storm of absolute garbage from large sectors of the right as a consequence. That's called courage and conviction. And it makes them a billion times stronger than anyone who makes silly memes like this.
