Atlas is the kinda place that would sneeringly look down on people who buy clothes from Target... but I think you can get great value out of Target's clothes. Also, Target has this odd reputation of being where you go to buy a swimsuit when you need one right away.
Target really struggled mid-decade because of their disastrous entrance and retreat from the tasteless retail blackhole that is Canada.
Revenue growth was very good in 2018 but margins have been suppressed because of increased expenses in expanding delivery/online options and also increased store hours and employee wages. They are raising their minimum pay to $15/hour by next year.
They're also launching a whole bunch of new apparel/accessory brands, especially for children because while birth rates are down, spending on baby/childrens' apparel is up.
This idea that Wal-Mart is where you go for sundries and you go to Target to buy a cute bracelet and a napkin holder isn't really true. The urban smaller format Targets focus on the basics the most knowing you can get the napkin holder at Williams Sonoma. Their competitors are CVS and Walgreens in these areas.
What had been hurting Wal-Mart earlier in the decade was online competition and competition from below. Someone beat Wal-Mart at their game and stores like Family Dollar and Dollar Tree have done incredibly well. They are capturing the dollars of the working poor. I imagine Aldi would really hurt Wal-Mart's grocery bottom line in these rural areas as well.
Target is kinda stuck between Wal-Mart, online shopping, specialty stores, and the dying behemoth department stores from which it was borne. But I think they'll do fine.
I know you don't live in MN now but Target just remodeled every store in the Twin Cities area last year and most include now a beer/wine store among other things, and they dropped the "Super", Greatland, etc subnames.
