Interesting. Given that Hovde isn't from Green Bay, I suspect his strength there has something to do with the media market. Anyone else have a theory?
Yea, Hovde probably had a huge ad buy in that Fox Valley (Green Bay-Appleton) market compared to everyone else.
Neumann is strongest the farther you get away from SE Wisconsin for the second primary in a row. The First time was because of Walker's popularity, this time is because people still resent how Neumann went negative on Walker.
Fitzgerald's strength is IN SE Wisconsin because that's the only area he had a decent amount of name recognition / campaign organization.
Thompson had enough strength / support staked out everywhere to survive the other three, who where dividing the "more conservative than Tommy on the growth of government in the 1990's" vote.
Interesting Primary in that you had a quality-acceptably conservative candidate and 3 quality-slightly more conservative candidates. Not a surprise that electability proved to be the most important issue.