People who are struggling to pay their rent, mortgages or fill up the gas tank are wondering why Mitt gets to keep more of his money than them.
Maybe they should be wondering why they want four more years of the Obama Economy? They want four more years of the past four years? Really?
The change theme will only take hold if people think the alternative will do a better job. (see 2004).
That will be the function of the debates, as was the case with Reagan in 1980.
People just need to know Romney is a safe alternative. Once that happens, and I think it will happen during the debates, it's lights out for Obama. There is no other result. Not with this economy. Not after these past four years. You said it yourself: Too many people are struggling. A recession is when your neighbor is out of work; a depression is when you are out of work. A heck of a lot of people, across every state, are in a recession or a depression.
There's two problems with that belief; Obama's not Carter and Romney's not Reagan. Reagan stood for something, he didn't run on platitudes. He had substance and people liked him. Carter wasn't well liked by people, he wasn't charismatic and was pretty bad at speeches and debating. That's the complete opposite for Obama. Style wise, Obama is more like Reagan and Romney, Carter.
And don't expect Romney to just be able to knock Obama out with the "Are You Better Off Now Than You Were 4 Years Ago?" question. Chicago already has an answer to that and will turn it back around on The Rominee with something like "Under Who Will You And Your Family Be Better Of 4 Years From Now?"
Also, if you asked most Americans "are you better off now than you were four years ago," I'm pretty sure the answer would be yes.