I've been wondering whether, assuming Moore wins tonight, the GOP establishment might try to subtly sabotage him in the general election. If he wins in December, he'll likely stay in the Senate and be a thorn in their side for years. But if he loses the general, the seat goes D for probably only one year, and Jones would be replaced by a less crazy Republican than Moore. Short term loss, long term gain for the GOP.
I still don't see how Moore loses the general, even if the GOP tries to sabotage him.