OH PrimR: University of Cincinnati: Santorum leads by double digits

[big bad fab]

What's the media market in OH ?

Can money and ads make Romney win here, like in Florida and Michigan ?
That would be fine for him: if he wins Ohio, it's basically over, as he'll win anyway VA, Illinois, Indiana, NJ, NY, California and be able to lose PA and TX.

[big bad fab]

Multiple media markets, collateral effect from a (small) win in Michigan: good for Mitt.

But is PA's influence in eastern Ohio negligible or good for Rick ?

And Rick is probably able to concentrate only on OH and TN which aren't so far away, while Mitt should also campaign in Mass., VA and VT (he can't afford registering disappointing results there, can he ?), maybe Idaho, apart from Ohio itself.