Joe Paterno is also a Pennsylvania legend, and we all saw how well his son did this year
4 points here.
1) If Scott Paterno had run for football coach he would have had a much better chance because that is what his old man does. Heinz was in politics.
2) Paterno was a total newcomer to politics. Heinz was heavily involved in his stepfather's Presidential bid (especially on the local level in Pittsburgh) and has a massive political network. Paterno has a massive football network. These are not the same thing.
3) I've also met Scott Paterno. He's a fat duchebag with about 4 brain cells left and zero charisma. Chris Heinz has a lot of natural charisma.
4) Despite all of this, Paterno still had a chance.
Even though Paterno was a terrible candidate, the fact that even with a great name and a should be GOP district, he couldn't even break 40% of the vote.