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Title: Romney making a mega buy in PA. Post by: Keystone Phil on April 06, 2012, 07:19:16 PM http://www.politicspa.com/breaking-romney-campaign-plans-mega-buy-of-pa-tv/33753/ (http://www.politicspa.com/breaking-romney-campaign-plans-mega-buy-of-pa-tv/33753/)
Apparently, he isn't investing in the Pittsburgh market. Title: Re: Romney making a mega buy in PA. Post by: Snowstalker Mk. II on April 06, 2012, 07:27:46 PM So he's buying off the market he's more likely to win anyway? Romney needs to campaign in swingy counties like Lehigh and Lancaster (which, being on the ground, I think will be close), not Chester and Montgomery.
Title: Re: Romney making a mega buy in PA. Post by: Politico on April 06, 2012, 07:31:39 PM FTW. At least Santorum won't lose to a bald guy this time.
Title: Re: Romney making a mega buy in PA. Post by: jmc247 on April 06, 2012, 08:20:41 PM Apparently, he isn't investing in the Pittsburgh market. He isn't, but his SuperPAC I suspect might invest in the Pittsburgh market. The kind of hard core negative ads he has run in the past against his GOP rivals I think he is trying to move away from as he tries to unite the party and start his general election campaign. But, his SuperPAC is still running much more negative ads and negative ads are great for lowering overall turnout in an area that might be strong for your rival. Title: Re: Romney making a mega buy in PA. Post by: Torie on April 06, 2012, 08:27:49 PM So he's buying off the market he's more likely to win anyway? Romney needs to campaign in swingy counties like Lehigh and Lancaster (which, being on the ground, I think will be close), not Chester and Montgomery. Nothing (http://www.thegreenpapers.com/P12/PA-R) seems to turn on the statewide vote, so it is all about picking off individual CD's when it comes to delegates. And probably there are more swing voters outside western, PA then inside anyway. As a wild guess, the Lehigh Valley and the York/Harrisburg area are homes to the closest CD's. Title: Re: Romney making a mega buy in PA. Post by: jmc247 on April 06, 2012, 08:36:32 PM Nothing seems to turn on the statewide vote, so it is all about picking off individual CD's when it comes to delegates. And probably there are more swing voters outside western, PA then inside anyway. As a wild guess, the Lehigh Valley and the York/Harrisburg area are homes to the closest CD's. I think its more about the public and media perception of beating Santorum in his own home state. If Romney wins the popular vote there he will be where Newt currently is very quickly unless he drops out. Title: Re: Romney making a mega buy in PA. Post by: Lincoln Republican on April 06, 2012, 08:37:15 PM This race has to end, and since Santorum has let his own vanity blind him to reality, this is the inevitable result.
Santorum has had several opporunities to make a gracious, graceful exit, but has refused to do so. Losing on his home turf, if he does, will not exactly be the exit Santorum was planning on. Whoever said politics was pretty? Title: Re: Romney making a mega buy in PA. Post by: J. J. on April 06, 2012, 09:17:34 PM Erie will have some spillover into NY (though not a lot).
Philadelphia = Delaware. The bulk of the population in DE is in the Phila media market and DE has 17 WTA delegates. That is a big chunk of the delegates on 4/24. It will be difficult to target CD's, because the delegates are not pledged. The Central PA Media Market is the most interesting buy. Title: Re: Romney making a mega buy in PA. Post by: Erc on April 06, 2012, 09:27:33 PM So he's buying off the market he's more likely to win anyway? Romney needs to campaign in swingy counties like Lehigh and Lancaster (which, being on the ground, I think will be close), not Chester and Montgomery. Nothing (http://www.thegreenpapers.com/P12/PA-R) seems to turn on the statewide vote, so it is all about picking off individual CD's when it comes to delegates. And probably there are more swing voters outside western, PA then inside anyway. As a wild guess, the Lehigh Valley and the York/Harrisburg area are homes to the closest CD's. All the camps seem to be keeping who "their" delegates are pretty much under wraps---or if there is an effort being made, it's really local or rather clandestine. For the Romney camp...it doesn't really matter. Presumably, a large number of the delegates (who really just want to go to Tampa / add to their resume, rather than support a particular candidate) are presumably going to come around to Romney sooner or later. If people pick delegates based on name recognition alone, they're likely voting for someone who will eventually vote for Romney. For the Santorum camp...Santorum doesn't exactly have full 'slates' of delegates anywhere, which is really just embarassing. For the Paul camp...having the Paul delegates be public knowledge likely hurts their chances of getting delegates by chance. And nobody cares about Gingrich. The "but it's about the delegates!" story will be some nice spin from the Romney camp if he loses---but the odds are we won't know even where half of the elected delegates' loyalties lie the day after. Title: Re: Romney making a mega buy in PA. Post by: Mehmentum on April 06, 2012, 10:30:06 PM I imagine that Romney wants this over quickly. Yes, the race is effectively over, but every day that Santorum stays in is a day that could have been used campaigning against Obama. A win in Pennsylvania would be the ultimate knockout punch, allowing Romney to finally focus on the general election
Title: Re: Romney making a mega buy in PA. Post by: Eraserhead on April 07, 2012, 12:04:06 AM Based on a lot of what I'm hearing lately, I suspect Santorum will be dropping out next week anyway.
Title: Re: Romney making a mega buy in PA. Post by: Tender Branson on April 07, 2012, 12:15:38 AM I'm in a Borg mood today ... :P
() Title: Re: Romney making a mega buy in PA. Post by: Torie on April 07, 2012, 09:27:11 AM Based on a lot of what I'm hearing lately, I suspect Santorum will be dropping out next week anyway. Rick's latest pawn move is to try to make Texas winner take all. Unfortunately for him, the RNC has to approve that, so ... Anyway, the man is still breathing fire. For what purpose I am not sure. I don't think it will help his future career much hanging in way past his shelf life. Title: Re: Romney making a mega buy in PA. Post by: Earthling on April 07, 2012, 09:38:58 AM His career is pretty much over anyway. He won't win any statewide races in Pennsylvania anymore. What does he have left?
Maybe he is eying for a position with Fox. Title: Re: Romney making a mega buy in PA. Post by: Queen Mum Inks.LWC on April 07, 2012, 10:26:48 AM Based on a lot of what I'm hearing lately, I suspect Santorum will be dropping out next week anyway. Rick's latest pawn move is to try to make Texas winner take all. Unfortunately for him, the RNC has to approve that, so ... Anyway, the man is still breathing fire. For what purpose I am not sure. I don't think it will help his future career much hanging in way past his shelf life. Even Texas became WTA, Romney's all but got it in the bag. Title: Re: Romney making a mega buy in PA. Post by: jmc247 on April 07, 2012, 12:36:11 PM Romney has had second thoughts and by second thoughts I mean he has decided to increase his ad buy by over a million dollars and go on the air in Pittsburg.
The ad bombardment of the state at this point follows the "nuke the site from orbit, it's the only way to make sure" philosophy of campaigning. Quote $2.9 million advertising campaign will run in the Wilkes-Barre, Scranton, Erie, Altoona and Philadelphia media markets until the April 24 primary election. Within a week, the ads will run in the Pittsburgh market. The Romney super PAC Restore Our Future is airing commercials on cable channels statewide. Santorum's senior strategist, John Brabender of Pittsburgh, said his ads would begin soon, though not on Monday. ″We put a higher preference on meeting with the voters than just running negative ads,″ Brabender said. He said Santorum's family would help woo voters in the state's 67 counties, including a tour by Santorum's wife, Karen, and daughter Elizabeth, 22. http://m.triblive.com/triblive/pm_5904/contentdetail.htm?contentguid=z8KGUnoO (http://m.triblive.com/triblive/pm_5904/contentdetail.htm?contentguid=z8KGUnoO) Title: Re: Romney making a mega buy in PA. Post by: argentarius on April 07, 2012, 03:32:41 PM His career is pretty much over anyway. He won't win any statewide races in Pennsylvania anymore. What does he have left? Maybe he is eying for a position with Fox. Title: Re: Romney making a mega buy in PA. Post by: Landslide Lyndon on April 07, 2012, 04:52:29 PM Ιf Romney had any class and wanted to show to Santorum that he respects him then he shouldn't contest Pennsylvania.
But we are talking about Romney here, a man who is unanimously hated be all the other 2008 and 2012 candidates. Title: Re: Romney making a mega buy in PA. Post by: Lincoln Republican on April 07, 2012, 05:43:04 PM Ιf Romney had any class and wanted to show to Santorum that he respects him then he shouldn't contest Pennsylvania. But we are talking about Romney here, a man who is unanimously hated be all the other 2008 and 2012 candidates. My friend, Romney has, by many accounts, approximately 40% support in PA, and that will likely be growing. Why would you want to deprive these people of having their opportunity to support Romney in the primary, while Santorum has been mean mouthing him for months now? Santorum's the one who should not be contesting PA, by announcing his withdrawal from the race. This may happen if there is some validity to the statement from Eraserhead that he expects Santorum to be withdrawing next week, based on what he's been hearing. I do not know his sources. Title: Re: Romney making a mega buy in PA. Post by: Lincoln Republican on April 07, 2012, 06:23:47 PM Ιf Romney had any class and wanted to show to Santorum that he respects him then he shouldn't contest Pennsylvania. But we are talking about Romney here, a man who is unanimously hated be all the other 2008 and 2012 candidates. My friend, Romney has, by many accounts, approximately 40% support in PA, and that will likely be growing. Why would you want to deprive these people of having their opportunity to support Romney in the primary, while Santorum has been mean mouthing him for months now? Santorum's the one who should not be contesting PA, by announcing his withdrawal from the race. This may happen if there is some validity to the statement from Eraserhead that he expects Santorum to be withdrawing next week, based on what he's been hearing. I do not know his sources. Shut up moron. Oh tut tut now. Don't get your boxers in a knot. Resorting to personal attacks and name calling now are we? Title: Re: Romney making a mega buy in PA. Post by: Nichlemn on April 07, 2012, 07:21:58 PM Ιf Romney had any class and wanted to show to Santorum that he respects him then he shouldn't contest Pennsylvania. But we are talking about Romney here, a man who is unanimously hated be all the other 2008 and 2012 candidates. lolwut. When was the last time a candidate chose not to contest a state that they otherwise had a strong chance of winning? And how is Romney so hated by his fellow candidates that he's been endorsed by at least four of them so far? Title: Re: Romney making a mega buy in PA. Post by: Napoleon on April 07, 2012, 07:26:07 PM Wow, Px is worse than we all thought. Grow up kid. Of all the people to lecture others on being classy...
Title: Re: Romney making a mega buy in PA. Post by: Nichlemn on April 07, 2012, 08:10:18 PM Wow, Px is worse than we all thought. Grow up kid. Of all the people to lecture others on being classy... According to his profile, he's 36... Title: Re: Romney making a mega buy in PA. Post by: Napoleon on April 07, 2012, 08:25:04 PM Wow, Px is worse than we all thought. Grow up kid. Of all the people to lecture others on being classy... According to his profile, he's 36... Title: Re: Romney making a mega buy in PA. Post by: tmthforu94 on April 07, 2012, 08:29:22 PM Ιf Romney had any class and wanted to show to Santorum that he respects him then he shouldn't contest Pennsylvania. But we are talking about Romney here, a man who is unanimously hated be all the other 2008 and 2012 candidates. My friend, Romney has, by many accounts, approximately 40% support in PA, and that will likely be growing. Why would you want to deprive these people of having their opportunity to support Romney in the primary, while Santorum has been mean mouthing him for months now? Santorum's the one who should not be contesting PA, by announcing his withdrawal from the race. This may happen if there is some validity to the statement from Eraserhead that he expects Santorum to be withdrawing next week, based on what he's been hearing. I do not know his sources. Shut up moron. Title: Re: Romney making a mega buy in PA. Post by: Lincoln Republican on April 07, 2012, 09:57:59 PM Ιf Romney had any class and wanted to show to Santorum that he respects him then he shouldn't contest Pennsylvania. But we are talking about Romney here, a man who is unanimously hated be all the other 2008 and 2012 candidates. My friend, Romney has, by many accounts, approximately 40% support in PA, and that will likely be growing. Why would you want to deprive these people of having their opportunity to support Romney in the primary, while Santorum has been mean mouthing him for months now? Santorum's the one who should not be contesting PA, by announcing his withdrawal from the race. This may happen if there is some validity to the statement from Eraserhead that he expects Santorum to be withdrawing next week, based on what he's been hearing. I do not know his sources. Shut up moron. Oh tut tut now. Don't get your boxers in a knot. Resorting to personal attacks and name calling now are we? Indeed. Welcome to my ignore club, dickhead. Hhhmmm, I don't know if I should be honored or..........most honored. :) Title: Re: Romney making a mega buy in PA. Post by: Tender Branson on April 08, 2012, 12:04:59 AM Romney should have at least waited a week or so and only then start this mega-ad-buy, if he has any courage, because Santorum is off the campaign trail and only concerned about his daughter. Romney is like someone trying to kill someone unarmed by shooting him in the back.
Title: Re: Romney making a mega buy in PA. Post by: jmc247 on April 08, 2012, 01:04:41 AM Romney should have at least waited a week or so and only then start this mega-ad-buy, if he has any courage, because Santorum is off the campaign trail and only concerned about his daughter. Romney is like someone trying to kill someone unarmed by shooting him in the back. He decided to take the weekend off for Easter. The ad buy happened before anything was announced about his daugher and it was almost certainly planned out much before then. Title: Re: Romney making a mega buy in PA. Post by: Landslide Lyndon on April 08, 2012, 04:07:02 AM Ιf Romney had any class and wanted to show to Santorum that he respects him then he shouldn't contest Pennsylvania. But we are talking about Romney here, a man who is unanimously hated be all the other 2008 and 2012 candidates. lolwut. When was the last time a candidate chose not to contest a state that they otherwise had a strong chance of winning? And how is Romney so hated by his fellow candidates that he's been endorsed by at least four of them so far? In 2004 neither Kerry, nor Edwards contested Vermont even though Howard Dean had already dropped out. And who exactly are the four who endorsed Mitens? Only Hunstman did and since then he has all but rescinded his endorsement. Title: Re: Romney making a mega buy in PA. Post by: J. J. on April 08, 2012, 04:51:27 AM In 2004 neither Kerry, nor Edwards contested Vermont even though Howard Dean had already dropped out. I think there are some differences, including that it was a small state, on Super Tuesday and would be likely to go for Dean anyhow. All, for example, contested IA, even though it was Gephardt's home state. Quote And who exactly are the four who endorsed Mitens? Only Hunstman did and since then he has all but rescinded his endorsement. Pawlenty was another; I really don't know if Trump should be considered one. Perry and Cain endorsed Gingrich, and I can't think any think on any for Santorum. Title: Re: Romney making a mega buy in PA. Post by: Landslide Lyndon on April 08, 2012, 05:29:14 AM I think there are some differences, including that it was a small state, on Super Tuesday and would be likely to go for Dean anyhow. All, for example, contested IA, even though it was Gephardt's home state. JJ once again talking nonsense. Gephardt is from Missouri. Pawlenty was another; I really don't know if Trump should be considered one. Perry and Cain endorsed Gingrich, and I can't think any think on any for Santorum. I forgot Pawlenty. How typical for his candidacy. P.S. LOL Trump. Title: Re: Romney making a mega buy in PA. Post by: minionofmidas on April 08, 2012, 05:55:11 AM The "small irrelevant state" part of his argument, though. That's not nonsense at all. Romney can't very well just concede all of PA's delegates to Santorum.
Title: Re: Romney making a mega buy in PA. Post by: Landslide Lyndon on April 08, 2012, 06:10:44 AM The "small irrelevant state" part of his argument, though. That's not nonsense at all. Romney can't very well just concede all of PA's delegates to Santorum. Romney will win Pennsylvania's delegates no matter what. As Phil has repeatedly explained he has the backing of the machine which essentially chooses them. The primary is nothing more than a beauty contest. Title: Re: Romney making a mega buy in PA. Post by: "'Oeps!' De blunders van Rick Perry Indicted" on April 08, 2012, 06:34:40 AM In 2004 neither Kerry, nor Edwards contested Vermont even though Howard Dean had already dropped out. As Wikipedia (http://"http://en.wikipedia.org/wiki/Howard_Dean#Disappointing_Iowa_results_and_the_.22Dean_Scream.22_media_gaffe") (not always right but jibes with my memory) notes, Dean's victory in VT was actually a surprise. Most people thought it would go to Kerry (Edwards didn't bother to file there). There are actually a number of examples of candidates contesting their opponents' home states: Reagan '76 in MI, Reagan '80 in TX (he won it), Clinton '92 in CA (another win), Bush '00 and to a lesser extent Romney '08 in AZ. There was also that Rick Santorum guy who tried to win Romney's birth state some weeks back. Title: Re: Romney making a mega buy in PA. Post by: Landslide Lyndon on April 08, 2012, 08:06:02 AM In 2004 neither Kerry, nor Edwards contested Vermont even though Howard Dean had already dropped out. As Wikipedia (http://"http://en.wikipedia.org/wiki/Howard_Dean#Disappointing_Iowa_results_and_the_.22Dean_Scream.22_media_gaffe") (not always right but jibes with my memory) notes, Dean's victory in VT was actually a surprise. Most people thought it would go to Kerry (Edwards didn't bother to file there). There are actually a number of examples of candidates contesting their opponents' home states: Reagan '76 in MI, Reagan '80 in TX (he won it), Clinton '92 in CA (another win), Bush '00 and to a lesser extent Romney '08 in AZ. There was also that Rick Santorum guy who tried to win Romney's birth state some weeks back. With the exception of 1992, the primary was still competitive in all other cases. That's clearly not the case anymore this year. Oh, and Michigan ain't Romney's home state. Title: Re: Romney making a mega buy in PA. Post by: J. J. on April 08, 2012, 09:01:02 AM I think there are some differences, including that it was a small state, on Super Tuesday and would be likely to go for Dean anyhow. All, for example, contested IA, even though it was Gephardt's home state. JJ once again talking nonsense. Gephardt is from Missouri. Yet he was still very close to the area. We also have Harkin in 1992. Candidates do contest other candidates' home states, except in those cases where it looks impossible to win. It isn't impossible for Mittens to win in PA, and may be probable, in terms of delegates. Quote I forgot Pawlenty. How typical for his candidacy. P.S. LOL Trump. Pawlenty was actually one of the more favored candidates last year at this time. He lost the Ames straw poll and then pulled out. Ironically, he might have been the most solid ABR candidate. Title: Re: Romney making a mega buy in PA. Post by: jmc247 on April 08, 2012, 10:22:21 AM Romney will win Pennsylvania's delegates no matter what. As Phil has repeatedly explained he has the backing of the machine which essentially chooses them. The primary is nothing more than a beauty contest. Romney can't get Santorum out of the race without a big victory in Texas or Pennsylvania. It's not about delegates at this point. Romney will get the magic number. It's about getting him to lose hope and get out ASAP which Romney needs to happen to start a full general election campaign. He can't ignore Santorum when he is calling him Mr. Etch a Sketch and attacking him at every turn. This isn't a Huckabee situation where Huck decided to stay in the race and run a positive campaign which didn't hurt McCain. Romney needs to finish the GOP race quickly which he can do if he wins in Pennsylvania. Title: Re: Romney making a mega buy in PA. Post by: tmthforu94 on April 08, 2012, 10:35:02 AM Ιf Romney had any class and wanted to show to Santorum that he respects him then he shouldn't contest Pennsylvania. But we are talking about Romney here, a man who is unanimously hated be all the other 2008 and 2012 candidates. lolwut. When was the last time a candidate chose not to contest a state that they otherwise had a strong chance of winning? And how is Romney so hated by his fellow candidates that he's been endorsed by at least four of them so far? In 2004 neither Kerry, nor Edwards contested Vermont even though Howard Dean had already dropped out. Title: Re: Romney making a mega buy in PA. Post by: Keystone Phil on April 08, 2012, 11:24:58 AM The "small irrelevant state" part of his argument, though. That's not nonsense at all. Romney can't very well just concede all of PA's delegates to Santorum. People still aren't acknowledging the point that I (and even J.J.) made a billion times about how the delegates are directly elected, unpledged and are mostly machine types that will fall in line with the frontrunner? Ok. Cool. On a related note, if PA still goes to Rick, he should get the statewide delegates that the party leadership choose but even that isn't guaranteed. I guess they'd still give them to him though. Title: Re: Romney making a mega buy in PA. Post by: "'Oeps!' De blunders van Rick Perry Indicted" on April 08, 2012, 02:20:35 PM In 2004 neither Kerry, nor Edwards contested Vermont even though Howard Dean had already dropped out. As Wikipedia (http://"http://en.wikipedia.org/wiki/Howard_Dean#Disappointing_Iowa_results_and_the_.22Dean_Scream.22_media_gaffe") (not always right but jibes with my memory) notes, Dean's victory in VT was actually a surprise. Most people thought it would go to Kerry (Edwards didn't bother to file there). There are actually a number of examples of candidates contesting their opponents' home states: Reagan '76 in MI, Reagan '80 in TX (he won it), Clinton '92 in CA (another win), Bush '00 and to a lesser extent Romney '08 in AZ. There was also that Rick Santorum guy who tried to win Romney's birth state some weeks back. With the exception of 1992, the primary was still competitive in all other cases. That's clearly not the case anymore this year. Oh, and Michigan ain't Romney's home state. 1980 wasn't any more competitive by the time of the Texas primary (early May) than this race is now. And come on, lots of people were describing MI as Romney's home state when it looked like he might lose it. The broader point is there's not any tradition of laying off an opponent's home state when it looks like you have a shot there, even in essentially settled races like '80 and '92. Title: Re: Romney making a mega buy in PA. Post by: minionofmidas on April 08, 2012, 03:17:01 PM The "small irrelevant state" part of his argument, though. That's not nonsense at all. Romney can't very well just concede all of PA's delegates to Santorum. People still aren't acknowledging the point that I (and even J.J.) made a billion times about how the delegates are directly elected, unpledged and are mostly machine types that will fall in line with the frontrunner? Ok. Cool. Title: Re: Romney making a mega buy in PA. Post by: Keystone Phil on April 08, 2012, 05:19:52 PM The "small irrelevant state" part of his argument, though. That's not nonsense at all. Romney can't very well just concede all of PA's delegates to Santorum. People still aren't acknowledging the point that I (and even J.J.) made a billion times about how the delegates are directly elected, unpledged and are mostly machine types that will fall in line with the frontrunner? Ok. Cool. The campaigns and establishment get their top supporters to run and essentially be pledged to a candidate even if it isn't official. Almost everyone is affiliated with a candidate or are running because the establishment needs them and they will support whomever they're told to support at the convention. Few people bother to run while being undecided. Title: Re: Romney making a mega buy in PA. Post by: J. J. on April 08, 2012, 08:18:49 PM The campaigns and establishment get their top supporters to run and essentially be pledged to a candidate even if it isn't official. Almost everyone is affiliated with a candidate or are running because the establishment needs them and they will support whomever they're told to support at the convention. Few people bother to run while being undecided. Nice summary. A lot of this is name recognition. For example, Bill Shuster is running in the 6th CD; I have no idea who he is supporting, but I know he's a Congressman. If I don't know who anyone is supporting, but I'd probably vote for him, because I have no idea who most of the others are. Same with Phil English in his district. Title: Re: Romney making a mega buy in PA. Post by: jmc247 on April 10, 2012, 10:16:49 AM Quote Romney Moves in for Pennsylvania Knockout The Romney ad purchase is as notable for its breadth as its depth – in addition to spending $1 million in the Philadelphia media market over the next two weeks, the campaign is also dropping hundreds of thousands of dollars on much smaller markets in Erie and Scranton. Such a purchase will saturate the airwaves there, according to Nicholas. The staggering size of the buy has floored many Pennsylvania Republicans, even prompting concerns that smaller stations might not have enough time left over to air ads from other campaigns. Former Erie congressman Phil English, a Romney ally, called it “probably the most intense buy I’ve ever seen.” “I think people will have an intimate feeling about Mitt Romney by the time this is over,” said English. He said the size of the buy indicates the campaign might have an eye on improving its position for the general election against President Obama, as well. The Romney campaign sees Pennsylvania as an opportunity to put a definitive end to the protracted primary. It's worth investing time and money now that the polls show a tight race, said Charlie Black, a Washington lobbyist advising the campaign. "If Romney wins Pennsylvania, it's over,'' he said. "It wouldn't be fair for Rick Santorum to be treated as a serious candidate after that.'' Even if Santorum were to win the popular vote in Pennsylvania, Black said Romney would get the lion's share of support from the delegates to the convention, who will be chosen at later date. Most of those people are elected officials and party leaders who "are already for Romney or are going to be for Romney,'' he said. http://mobile.nationaljournal.com/2012-presidential-campaign/romney-moves-in-for-pennsylvania-knockout-20120409 As I thought it isn't about the delegates. It's about beating Santorum in such a way that he is no longer taken seriously as a candidate if he continues on. I also think team Romney is testing the effectiveness of ad bombing a major media market as a dry run before facing Obama. Title: Re: Romney making a mega buy in PA. Post by: HagridOfTheDeep on April 10, 2012, 10:42:07 AM Quote Romney Moves in for Pennsylvania Knockout The Romney ad purchase is as notable for its breadth as its depth – in addition to spending $1 million in the Philadelphia media market over the next two weeks, the campaign is also dropping hundreds of thousands of dollars on much smaller markets in Erie and Scranton. Such a purchase will saturate the airwaves there, according to Nicholas. The staggering size of the buy has floored many Pennsylvania Republicans, even prompting concerns that smaller stations might not have enough time left over to air ads from other campaigns. Former Erie congressman Phil English, a Romney ally, called it “probably the most intense buy I’ve ever seen.” “I think people will have an intimate feeling about Mitt Romney by the time this is over,” said English. He said the size of the buy indicates the campaign might have an eye on improving its position for the general election against President Obama, as well. The Romney campaign sees Pennsylvania as an opportunity to put a definitive end to the protracted primary. It's worth investing time and money now that the polls show a tight race, said Charlie Black, a Washington lobbyist advising the campaign. "If Romney wins Pennsylvania, it's over,'' he said. "It wouldn't be fair for Rick Santorum to be treated as a serious candidate after that.'' Even if Santorum were to win the popular vote in Pennsylvania, Black said Romney would get the lion's share of support from the delegates to the convention, who will be chosen at later date. Most of those people are elected officials and party leaders who "are already for Romney or are going to be for Romney,'' he said. As I thought it isn't about the delegates. It's about beating Santorum in such a way that he is no longer taken seriously as a candidate if he continues on. I also think team Romney is testing the effectiveness of ad bombing a major media market as a dry run before facing Obama. ...which is pretty misguided, considering the huge financial disadvantage Romney will be at. |