Can't McGuffin the McMuffin!
He just got his 15 minute of fame by Nate Silver mentioning his name at the Late Show with Stephen Colbert. Or maybe it was two minutes.
Anyways, the whole audience gasped when Nate told them that this guy that next to noone had even heard of had jumped up from 10% to a full 31% in the matter of just the past week, in Utah. Even Colbert himself claimed that he hadn't heard of the guy, though that might simply have been for the laughs/visual effects, as I imagine Colbert must be extremely well-informed of most matters politic.
