Does anyone familiar with Moore know what people like about him so much? He doesn't strike me as a Trumpist. He's much more (no pun intended) ideological than Trump as well as clearly more religious. What confounds me is that Alabama went all in for Trump during the presidential primary, but appears to be poised to elect Roy Moore. Is it that Moore, like Trump, is more of a "personality" candidate?
Not at all an expert on Alabama politics but from what I've gathered it comes down to 3 things.
1.) Moore is a strong social conservative: Infamously removed twice for placing a statue of the 10 commandments outside the state court, and then for refusing to allow same sex marriages. Not just his ideology; but I assume the fact that he's walked the walk on it would help.
2.) High Name ID: He's been around in the state for at least a decade, and has ran in statewide races since 2000. Combined with the above; I guess he's well liked by republican primary voters.
3.) He's playing the anti-establishment card: Strange had his own issues as he was appointed to the seat by the Governor he was suppose to be investigating, combined with the amount of heavy backing from McConnell helps Moore run as the outsider.
There's probably a lot of republican primary voters who love Trump, supported him in 2016 and will continue to support him- but simply won't vote for Strange