I believe they're fairly well known in German Switzlerand; in Romandie, not so much. I wouldn't have been able to pick her out of a crowd to be honest...
Although I'm tempted to sneer at them as being a bunch of liberals, she is spot on about how the UDC have (scored a political master stroke in doing so) taken adavantage of the popular initiative mechanism to promote themselves. It's a running joke that you can tell there's an election on the way when the UDC launch a new controversial referendum.
Now Tamara Funiciello is someone who I would say is stirring things up. But then again, I'm biased.
This had me thinking, how often do your electorates intertwine in debates, etc. I always got the impression (with your party system that doesn't seem that split) that there was still some level of interest at the "federal" unit of analysis, unlike here. So German-speaking cantons would still be aware of what is going on in Romandie and vice versa, and vote accordingly at "federal issues".
Would Funiciello for example, if she were to get more popularity in Romandie, then attempt to establish herself and her movement in some German-speaking cities? Or is it just not done?
