The GOP is still doing better than the Democrats, so if the former need to reinvent themselves the latter even more so.
Seriously; the Republicans control the Senate, the Presidency, and the courts. Whatever they're doing now is working wonderfully for them.
Not to mention they still control the majority of the state legislatures and governor's mansions. For the short-to-medium term, they are fine. And when the tide inevitably turns, the conservative movement (through the Federalist Society) will still have immense power and influence in the federal judiciary just as the Federalist Party still held residual power in the courts even as the Democratic-Republicans under Thomas Jefferson surged to the fore after the election of 1800.
Marbury vs. Madison, anyone?
