https://www.washingtonpost.com/r/2010-2019/WashingtonPost/2017/05/01/Editorial-Opinion/Graphics/Post-election_Research_Deck.pdfThis is pretty informational.
Among the most important issues for Trump voters were
Protecting Social Security for senior citizens
Protecting Medicare for senior citizens
Creating good paying jobs for American workers
Making sure that all Americans have access to affordable health insurance
Cleaning up corruption in gov't
Cracking down on the outsourcing of American jobs
Making sure that wealthy pay their fair share of taxes
His soft supporters don't care much about immigration/trade.
What I found interesting:
1) Drop-off voters (Obama voters that did not vote in 2016) were more likely than Obama-Trump voters to feel they are not well off economically.
2) "Health care is a critical motivator for both Democratic drop-off voters and
persuadable Trump voters."
3) "Persuadable voters believe Trump will help the middle class over the
wealthy, but don’t feel the same about Congressional Republicans"
This is what confuses me. He has proposed tax cuts just like Congressional Republicans do. What's so drastically different about his proposal?