How Romney can have more rural appeal than McCain is just beyond me.
It isn't that he has appeal, it is that these voters are more anti-Obama - reverting to norm in a more 'normal election'. The 2008 election was unusual, and quite a few racist rural voters voted Obama because of a very fresh feeling of revulsion over what Bush had done. I actually met some of these people, and the ones I met actually cared about the issue of Bush's wars - many of them had sons or other relatives in the military and really felt ill-treated and ill-used.