It is unfortunate that polarization has made it such that a genuinely bad incumbent can get by and win a comfortable reelection victory. If New Jersey were still more favorable to the Republicans at the federal level, than this race would probably be in the competitive tier of 2018, given Menendez's corruption scandals.
It's not just that, the Republican candidate Hugin is awful.
I see. So the voters there basically have to choose the lesser of two evils, as is so often the case.
You would have to be a complete hack to consider Hugin an "awful" candidate by any stretch. Definitely the best Republican to run for Senate since at least Kean '06, if not much earlier.
He's a throwback to Dawkins '88. He'll appeal strongly to the demographics that historically carried Republicans to victories here and if effective should make strong inroads with As-Am voters in Middlesex/Mercer/Somerset.
He has a major weakness in that he's a pharma exec for a company that sells cancer medication at a high price, but pharma is also the major industry in the state and Menendez (like Booker and every other Democrat in NJ) has a voting record that is firmly pro-pharma.
1 Let's also remember that Menendez's corruption scandal was for helping a friend
who defrauded Medicaid, so "healthcare is expensive" is probably not the effective line of attack it could be.
Unmitigated positives include: working class, Union City background; Princeton and Darden Business grad; long military service; purportedly independent-minded
2; $7.5M in self-funding already; +9 net approvals with low ID
3 1 Not to mention any Democratic hack claiming this makes Hugin an awful candidate would have to consider Manchin equally awful, or worse, since he has an actual voting record to corroborate accusations of price gouging.
2 Although he served as Trump's NJ finance chair, he is critical of Trump on issues affecting NJ and has taken a moderate tone, saying "I don't care who you voted for." Presumably, he won't launch partisan attacks on Menendez because he will never have to do so.
3presumably this sample is mostly Republican primary voters, among whom his name ID is highest