Eerily similar to 1986 BC elxn when then Socred leader Bill VanderZalm promised cheaper beer - likely populist appeal to so-called "beer-drinkin/workin' class" vote. Of course, after 1986 BC elxn, said promise never materialized.
One other note re: Ford on *populist* promises - his apparent platform plank to reduce gasoline prices by 10 cents/litre via reduction in provincial taxation thereto. I don't know whether that has gained traction in ON elxn or not, but media here in BC reporting that biggest concern addressed to BC NDP MLA constituency offices is actually price of gasoline.