What should be Romney post-conventions strategy?

[old timey villain]

Romney made the fatal mistake of assuming that every presidential election is merely a referendum on the incumbent or incumbent party. They're not. They're a choice Americans make between two people, with two different plans. Obama has a plan, and he has outlined that in the DNC. What is Romney's plan that he can sell to the American people? "I'm not Obama and will do the same stuff Bush did" is not cutting it.

My advice to Romney (which I hope he does not take) is to craft a compelling narrative about where he will take the country once he takes office. Give us a road map based on new ideas and policies. Stop cowering under the far right influences in your party. They'll vote for you anyway. Become your own man and seize control. And for god's sake stop being so shady with the press. Answer their questions and be open.