That is actually true for Ibero-american politics (Latin America+Portugal+Spain) where the word "right" is associated with human rights violation and the dictatorships before 1990. That's why you have in this part of the world many people saying that there are independents (including politicians) but you understand very easily that they are right wing.
And that's why you have right wing parties with the word "social-democratic" in their name in Brazil and Portugal and a party so culturally right wing as Ciudadanos in Spain saying they are progressives (or used to say).
In Chile happens the same thing, the right loves to say they are independent and hate to say they are right-wing.
