Gillette's new ad asks men to not be bullies/rapists; right-wing backlash ensues

[Fuzzy Bear Loves Christian Missionaries]

Imagine Gillette running an advert asking minorities to not commit crime, then imagine the storm of criticism which would ensue. Now you will understand the backlash to this advert: conservative men feel that men are an oppressed minority in society.

Also, part of why the Gillette ad is "okay" is because the message is crafted so as to be a pep talk that's happening within the group (i.e., "we have to work hard to be better than the worst among us and also transcend the caricatures"). The situation you mention, asking minorities not to commit crime, is obviously very different, but honestly... there's probably a way to make it work at least on some level. Gillette might not be the brand to send that message, because the "we" wouldn't really intuitively represent racialized men... but put up a big-name black athlete or something? It could work. It really depends on whether the spokesperson is looking too much like a condescending or artificial mouthpiece representing dominant white corporate interests. Maybe... Gillette's "we" works because there's no disputing that corporate culture is still very much crafted by men.

The "pep talk" isn't between the group, however.  It's on national TV, in front of people's wives and kids.

[Fuzzy Bear Loves Christian Missionaries]

Kids need to be exposed to a culture that doesn’t embrace toxic masculinity. 

you think this ad was aimed at kids?  It seems to be aimed at people that think it's normal in America for a bunch of dads to stand around and watch two kids fight at a BBQ and chant "boys will be boys" (it's not).

Yeah, we saw that today with these jackasses from Kentucky.

Some people are jackasses for a day.

Some people are jackasses for a lifetime.

Some people experience both shoes as being perfect fits.

[Fuzzy Bear Loves Christian Missionaries]

Now I'm trying to "derail the conversation"?  Ok dude, whatever.  Like I said, enjoy your recreational outrage at other people's recreational outrage at an ad that won't do anything except sell some razors to moms too dumb to realize they were played.

Congratulations to you Joe and Gillette on your epic victory over toxic masculinity.

I'm really tired of being lectured by the media and by corporate America.

I keep hearing how sick people are of Christian preaching.  I'm sick of this.

And I shave.  Every day.  I'll use the cheap throwaway brands and Barbasol Cream before I help Gilette recoup the monies they spent to name the Patriots' stadium.

[Fuzzy Bear Loves Christian Missionaries]

Now I'm trying to "derail the conversation"?  Ok dude, whatever.  Like I said, enjoy your recreational outrage at other people's recreational outrage at an ad that won't do anything except sell some razors to moms too dumb to realize they were played.

Congratulations to you Joe and Gillette on your epic victory over toxic masculinity.

I'm really tired of being lectured by the media and by corporate America.

I keep hearing how sick people are of Christian preaching.  I'm sick of this.

And I shave.  Every day.  I'll use the cheap throwaway brands and Barbasol Cream before I help Gilette recoup the monies they spent to name the Patriots' stadium.

So as I said. Triggered snowflakes.

I don't believe in Corporate-Named Stadiums, but I suppose they're hear to stay.

But, no, I don't appreciate lectures.

For my present employer, I provide training on topics of sexual harassment, equal employment opportunity, and non-discrimination in the carrying out of their jobs, according to law.  (That's not my main job, but it's something I do at certain times.  I have also worked as a facilitator of Batterer's Intervention Groups.  I am very familiar with the Duluth Model of Domestic Violence, and the root causes of Domestic Violence, as well as its impact on victims.

People GET these training on their jobs.  Corporate policies ensure this.  The worst behaviors are committed by a small number of repeat offenders.  Yet here's this Corporate Giant lecturing my demographic on TV about how to behave. 

No.  I've had enough.  Folks with no morals, no love of God, nothing motivating them but money will never be taken seriously by me.

[Fuzzy Bear Loves Christian Missionaries]

Now I'm trying to "derail the conversation"?  Ok dude, whatever.  Like I said, enjoy your recreational outrage at other people's recreational outrage at an ad that won't do anything except sell some razors to moms too dumb to realize they were played.

Congratulations to you Joe and Gillette on your epic victory over toxic masculinity.

I'm really tired of being lectured by the media and by corporate America.

I keep hearing how sick people are of Christian preaching.  I'm sick of this.

And I shave.  Every day.  I'll use the cheap throwaway brands and Barbasol Cream before I help Gilette recoup the monies they spent to name the Patriots' stadium.

So as I said. Triggered snowflakes.

I don't believe in Corporate-Named Stadiums, but I suppose they're hear to stay.

But, no, I don't appreciate lectures.

For my present employer, I provide training on topics of sexual harassment, equal employment opportunity, and non-discrimination in the carrying out of their jobs, according to law.  (That's not my main job, but it's something I do at certain times.  I have also worked as a facilitator of Batterer's Intervention Groups.  I am very familiar with the Duluth Model of Domestic Violence, and the root causes of Domestic Violence, as well as its impact on victims.

People GET these training on their jobs.  Corporate policies ensure this.  The worst behaviors are committed by a small number of repeat offenders.  Yet here's this Corporate Giant lecturing my demographic on TV about how to behave.  

No.  I've had enough.  Folks with no morals, no love of God, nothing motivating them but money will never be taken seriously by me.

Fuzzy, could you please explain what specifically about that message of the ad itself bothers you?  I get that Gillette itself is full of Inks, but don’t you think this is still an important and positive message that should be reinforced whenever possible?  I’d ask the same question of Dead0man, btw.  I’m really trying to understand where you guys are coming from here and I’m just not seeing it.

The idea that ordinary people (A) never get a rest from this crap in the media, and (B) that it's now in corporate commercials as well in news, talk shows, and  public service spots.

The narrative that males are to blame for all that is wrong with society is one that has gotten traction.  While I don't wish for young boys to grow up to be narcissists, I consider this constant bombardment of males with blame for just about everything wrong with society (not to mention the "Male Privilege" doctrine) is more than a little excessive.

So I'm pushing back.  If I'm the only one here doing so, let it happen.

[Fuzzy Bear Loves Christian Missionaries]

Is there anything that doesn't cause outrage to conservative/Republican snowflakes?
I remember when they got their panties tied in a knot because of a Superbowl Chrysler ad with Clint Eastwood which in their fervent imagination was endorsing Obama's reelection.
And a couple of years ago they tried to boycott Coca Cola because of another Superbowl ad which celebrated diversity in America.
Must be a very miserable life watching TV constantly waiting for an excuse to be outraged.

You just posted a snowflake thread yesterday falsely accusing teenagers of harassing a Native American adult.  Completely exaggerated and patently false.  At least have the decency to wait another day before calling republicans "snowflakes".   There aren't even that many Republicans that care about the Gillette commercial.  Those that saw the commercial rightfully disapproved of being called accomplices to sexism just as women would rightfully disapprove of being called emotional and black individuals would dislike being portrayed as disproportionately more violent than the general population of the U.S. 

He has no decency.  Aim lower in your expectations of others.

[Fuzzy Bear Loves Christian Missionaries]

I'm pleased they made an ad solely for Bill Clinton.

[Fuzzy Bear Loves Christian Missionaries]

I'm pleased they made an ad solely for Bill Clinton trump.

FIFY.

You fixed something that wasn't broken.

I'll bet that's the story of your life.

[Fuzzy Bear Loves Christian Missionaries]

I'm pleased they made an ad solely for Bill Clinton trump.

FIFY.

You fixed something that wasn't broken.

I'll bet that's the story of your life.

Unproven allegations for thee, but not for me.

This is the ultimate "Playing God" post from Lyndon.  Folks should view it for what it is.