Pawlenty remains not very well-known, but he's the only one to be able to be competitive apart Romney.
Obviously, if he actually won the GOP presidential nomination, he would be plenty well known by November 2012. Remember, this supposes that the person in question wins the nomination, and then asks about his or her chances in the general election against Obama.
So, take into account only the second half of my sentence.
That was just to say, he would be competitive IF he's the candidate (because he has this "humble" origin image, he 's fine-looking, he has an executive experience, he isn't from the Deep South, he's not a GOP apparatchik). But he won't be.