pbrower2a
Atlas Star
Posts: 26,858
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« on: April 03, 2010, 12:26:22 PM » |
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... is one stock phrase going to defeat a President who has peace and a robust economy to fall back upon?
The phrase must:
1. Be a pleasing platitude (as in , "Read my lips -- no new taxes!" (George H.W. Bush(, "A car in every garage and a chicken in every pot!) H. Hoover, or "Yes, we can! (you-know who).
2. Be ambiguous so that people read into it whatever they want to read into it. It must be mystical yet concrete. See above.
3. Be memorable for the right reasons. Goldwater's "Extremism" quip was an immediate disaster.
4. Attract contempt from so-called "elitists" while tugging at the heartstrings of the unsophisticated.
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