It seems most AZians have no clue yet who the candidates are in this race. See here:
If the candidates for Senate next year were Democrat Richard Carmona and Republican Jeff Flake, who would you vote for?
Jeff Flake ........................................................ 40%
Richard Carmona............................................ 36%
If the candidates for Senate next year were Democrat Don Bivens and Republican Jeff Flake, who would you vote for?
Jeff Flake ........................................................ 42%
Don Bivens ..................................................... 32%
...
Do you have a favorable or unfavorable opinion of Jeff Flake?
Favorable........................................................ 33%
Unfavorable .................................................... 27%
Not sure .......................................................... 41%
Do you have a favorable or unfavorable opinion of Richard Carmona?
Favorable........................................................ 17%
Unfavorable .................................................... 11%
Not sure .......................................................... 71%
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Carmona is seen favorably by a 13/12 spread even by Republicans, probably owing to his past as a Bush appointee, and he gets 10% of the GOP vote against Flake. That's more crossover support than we've been seeing for most Democrats in the last few years. Flake takes 12% of the Democratic vote though, and has an early 29-26 lead with independents.
Carmona's early competitiveness has a lot to do with strong support from Hispanic voters. He leads Flake 56-19 with them in his bid to become the state's first Hispanic Senator.
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http://www.publicpolicypolling.com/pdf/2011/PPP_Release_AZ_1123424.pdf